European Union: ECJ: Compulsory indication of gender for marketing purposes inadmissible

A requirement to specify gender for a marketing address is not legal under the General Data Protection Regulation. This has been clarified by the ECJ.

The French state railroad SNCF tried to be particularly polite in its marketing campaigns. To be able to choose the correct form of address for emails, it asked customers to state their gender when booking online via SNCF Connect. The judges of the European Court of Justice have now ruled that this is unlawful.

See:https://www.heise.de/en/news/ECJ-Compulsory-indication-of-gender-for-marketing-purposes-inadmissible-10234688.html

Seealso: https://curia.europa.eu/juris/document/document.jsf?text=&docid=294110&pageIndex=0&doclang=FR&mode=req&dir=&occ=first&part=1&cid=1891972